Experts say that the audience no longer likes the stardom of the actors but their acting and story. That is why actors like Manoj Bajpayee, Pankaj Tripathi, Ali Fazal, Vikrant Messi, Prateek Gandhi and their films, web series are becoming more hits. The race for stardom has intensified even after new artists have entered the mainstream on the occasion of OTT. But, when theaters start and movies start appearing on the big screen; Then the stardom of the big actors will draw the audience to the theatres; Still, say cinema trend analysts.
What is the box office collection of movies released on OTT? However, there is a question mark on this. The trend of the ‘hundred crore club’ that measures the success of Bollywood films is also under question. Box office figures and billions of rupees are generally considered to be the hallmarks of a film’s success. In the last one year, many films have been shown on OTT. However, new trends are being created in the world of cinema to decide the category of success of these films. So Bollywood now has to change the box office earnings and film success parameters for films on OTT; This kind of discussion is going on in B-Town at the moment.
New range for OTT
Cine analyst Taran Adarsh says about his box office collections when movies are shown live on OTT, ‘How many viewers have watched digitally released movies, it is now only people familiar with the respective OTT platforms as well as Can be understood even by the filmmaker. The film is shown in theatres. Then his collection is told to everyone. But at the moment it is not known what he will do after leaving the post. Because, only that OTT company has the right to announce how many viewers saw the film on OTT. Till now in Bollywood it was decided whether a film would be a hit or a flop based on the box office collection; Now that won’t happen. So in the coming days a new category of movies to be screened on OTT in Bollywood will be developed.